More and More Credit Unions Trust our proven growth strategies.

ASG is one of our most valued strategic partners. At a time when it is essential to grow loans and increase other sources of revenue, they have helped us move from a transactional (order taking) approach to a consultative philosophy that we were not able to achieve on our own. With their help over the past two years, we have seen our loan growth move from the negative to double digit results while simultaneously boosting our ancillary insurance revenue by over 200%. Equally important, these results were achieved without sacrificing loan quality. So if you need help taking your lending and sales to the next level, ASG can help you achieve extraordinary outcomes.

ASG has been an integral part of MCCU’s product sales growth over the past five years. Their continual advancement & development of techniques and presentations keeps our loan officers relevant & competitive in today’s automotive finance market.

Our employees are better educated on the lending and sales process as a result of our relationship with ASG, and thereby better able to guide our membership into fair and reasonable vehicle pricing, trade values & insurance product costs. By offering this level of service to our membership we are able to build long term, trust based relationships, and the ancillary income impact naturally falls into place.

ASG’s products & training have helped MCCU go above and beyond to assist our members in the buying and financing process; as a result of this, ASG is one of our most esteemed business partners.

ASG has been a game changer for our credit union! Galli and Mark roll up their sleeves and work one-on-one with our team, sharing their personal sales experience, and supplying our credit union with interactive tools that have helped us increase our non-interest income and product penetration year over year. We truly value their partnership and the intangibles they bring to the table for us.

ASG stands out not just for their quality lending products, but for their expertise and willingness to help us improve our lending operations from start to finish.

ASG has played a significant role in our ancillary production and training for years, and it just keeps getting better. In addition, they help us capitalize on our lending strengths by uncovering efficiency potential within our organization. This results in a faster process for our members and more loans for the credit union.

I have never worked with a vendor that cares and is so dedicated to the credit union movement like the people at ASG. From our reps that provide valuable tools to our team to the people that answer the phone, they are always ready to help and are able to answer your questions quickly.

One cannot put a value on what ASG has meant to our credit union. They have been a partner and an ally in our lending operations. They have helped instill a true sales philosophy here in an industry where it is easier said then done. They are there whenever you need them for training, consultation or just a sounding board. Our loan growth is moving in the right direction in a big way, ancillary income is ramping up, and our loan quality is very strong. ASG is a proven partner who is committed to driving the success of your credit union’s lending program.

The partnership we have established with ASG has helped our credit union's Sales Team grow immensely over the past couple of years. They provide us timely support before, during, and after the loan process. Our ancillary loan product penetration stays top notch since we started utilizing ASG's Loan Menu. We offer 100% of their products, to 100% of our members, 100% of the time. ASG offers continued coaching to our new and tenured employees and is a great resource when we need assistance.

I could never understand why other credit unions were so successful offering back-end products. As I watched indirect loans come in, 90% of those loans came in with some type of back-end product. I knew our members were purchasing these items through the dealer, yet our staff would always say "our members aren’t interested". I had the opportunity to attend an ASG breakout session at the Cornerstone Southwest Lending Conference. It was in that session I realized that my staff had no idea how to offer these products to members. In early 2015, we made the decision to partner with ASG. With that relationship came hands on training and specific examples of how to offer products and present them in a way our members could understand the benefits of protecting their investment. ASG reviewed our policies, procedures and department structure and provided recommendations to increase efficiencies and productivity. ASG also taught me how to hold our staff accountable as well as monitor performance. In 2015 we experienced 16% net loan growth in our direct loan portfolio as well as an astounding 480% increase in ancillary income over 2014. I am 100% certain we would not have this type of success without our partnership with ASG!I could never understand why other credit unions were so successful offering back-end products. As I watched indirect loans come in, 90% of those loans came in with some type of back-end product. I knew our members were purchasing these items through the dealer, yet our staff would always say "our members aren’t interested". I had the opportunity to attend an ASG breakout session at the Cornerstone Southwest Lending Conference. It was in that session I realized that my staff had no idea how to offer these products to members.
In early 2015, we made the decision to partner with ASG. With that relationship came hands on training and specific examples of how to offer products and present them in a way our members could understand the benefits of protecting their investment. ASG reviewed our policies, procedures and department structure and provided recommendations to increase efficiencies and productivity. ASG also taught me how to hold our staff accountable as well as monitor performance.
In 2015 we experienced 16% net loan growth in our direct loan portfolio as well as an astounding 480% increase in ancillary income over 2014. I am 100% certain we would not have this type of success without our partnership with ASG!